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Audio & Podcasts
Compliment your existing online and offline branding campaigns with audio advertising. bPUBLIC provides your business access to programmatic audio-specific publishers like Spotify, Triton, AdsWizz, and TargetSpot. We target audio ads to relevant geolocations and custom audiences to drive a digital advertising campaign that gets your brand heard.
What is Audio Advertising?
Leveraging programmatic audio-specific publishers, marketers deliver audio ads in audio content like digital radio and music-streaming services.
How it works.
bPUBLIC sources audio advertising placements through private marketplaces. We have a pre-negotiated library for each partner that includes details on placement, specific genres, playlists, demographic traits, and more. Unlike traditional radio advertising, programmatic audio advertising enables data-driven targeting to reach audiences that extend beyond display or video advertising campaigns. Using programmatic audio-specific publishers like Spotify, Triton, AdsWizz, and TargetSpot, your audio ad will be served in audio content like digital radio and music-streaming services.
Who it is ideal forAudio advertising is an ideal tactic for brands looking to reach a broad audience, particularly for telecom, retail industries and consumer packaged goods (CPG: items used daily by average consumers that require routine replenishment, like food, beverages, clothes, tobacco, makeup, and household products).
Drive AwarenessAudio advertising is best used for awareness campaigns with a reach goal since people tend not to click on audio ads.
Non-SkippableNon-skippable ads are played in brand-safe environments on mobile (in-app, web, and optimized web), desktop, tablet, and connected TV devices.
● Device Types: Desktop, mobile, tablet, connected TV● Target by geographic location/region/city, etc.