Messages are more effective when repeated. When consumers are repeatedly exposed to the same ad, it raises brand awareness, which can help you better engage potential customers throughout their decision process and create retargeting campaigns.
What is Retargeting?
A form of online advertising where ads are served to users who have previously interacted with your website or brand. Retargeting is an effective tactic to reach users interested in high-value or recurring products, as well as for campaigns focused on conversions. We retarget your customers and prospects by utilizing a Smart Visitor Tag placed on your website.
Site RetargetingIf you have a long customer acquisition funnel, site retargeting is an excellent way to keep in touch with users after they’ve left your website. This strategy reengages users while they’re visiting other sites across the web.
Conversion RetargetingIf you want to advertise related products or services to converted users, consider conversion retargeting as a cross-selling tactic.
Creative Asset RetargetingWith creative asset retargeting, you can target users who have engaged with one of your digital advertising campaigns.