By now, most people know about Google Adwords and Bing Advertising. But what most are unaware about is how Custom Audience Data can be used to precision-target search campaigns, even lowering overall costs by 20-75%.
What is Search Results Targeting?
More often than not, people who are serious about making a purchase decision turn to a search engine to research and engage in a transaction. Therefore, it is crucial that your business appears in those results.
How it works.
Search Engine Optimization (SEO)Fundamentally, you want your website to appear in the organic search results for the variety of keywords that describe your offerings. SEO is like growing a garden: it takes tending and a little time, but you can eventually expect to grow a harvest. It's all about doing the things necessary to tell the search engines your website is the most relevant result for the search-terms entered. That's where we come in, each and every month. We work to push your business to the top! Learn More ➤
Pay-Per-Click Ad Campaigns (PPC)When a business doesn't appear at the top of the search results, they can still get there with a pay-per-click advertising campaign. Though it can be self-serve, it's not for the faint-of-heart. A lot of expertise and experience goes into building out a successful campaign. Fortunate for you, we've got both. We write impactful ads, bid on keywords, and regularly monitor the performance of the campaign to lower your spend as we increase your profits! Learn More ➤
Custom Audience Targeting By uploading a file that contains all your customers and prospects we assure the search engine that your PPC ads are relevant being that they are highly-targeted to those in your list who search.
Continual Optimization We closely follow which keywords produce actions, such as: phone calls, form submissions, and actual purchases. We then focus our efforts and budget on those keywords that produce desired results. Furthermore, this tells us which keywords are most important for SEO, allowing organic results to overtake paid ones.