In the example above, we boost e-commerce sales more than 3 x's.
1. 1,000 people land on the website to view a $100 product.2. The site has a 3% conversion rate (30 sales producing $3,000 in revenue).3. 97% (970) of the visitors remain completely anonymous.4. We resolve 40% of the 970 to identify 388 visitors.5. We can now email and advertise to the people we resolved with our re-activation sequence. 6. 20% convert into a sale (that's 77 people).7. This equals $7,700 in extra sales for our client.
Every year, advertisers waste BILLIONS in ad spend... roughly $16 billion dollars!
The average website only converts at a rate around 2.58%. Meaning advertisers spend $16 billion on traffic that doesn't convert. What’s worse, no one knows the actual identities of these visitors. They are anonymous. But don't worry. That's one of the problems we solve.
Our "Identity Resolution" tech locates anonymous visitors in our Identity Graph database, where we store massive amounts of data on billions of people. Our pixel cross-references your visitors to resolve the identity of each.
How does this help you? Let’s say Bill is on your website viewing information about your offer. Unfortunately, he becomes distracted and leaves your site before opting-in or providing any details.
With our tracking code installed, the second Bill lands on your website it will reference his hardware ID (the serial number for his computer or mobile device) and finds that information in our Identify Graph. If he is in our database (and he most likely is), we will resolve his identity and send you his information (email address, phone number, etc.) for retargeting. That way you can continue the conversation with Bill on a variety of platforms and channels.
Our Identity Resolution Re-Activation Sequence works to re-convert your anonymous visitors into hot leads and cool cash.
Typically, Google will represent a large percentage of your overall ad spend. Google is a high-value company because it generates high-quality leads. But, if you don't know what you are doing, Google Ads can get very expensive very quickly. You need to know things like what keywords to target and how to structure your ad copy. You also need to get the landing page properly designed to present your offer in the most compelling light. Of course, there's enough information about running AdWords campaigns to fill a bookshelf, but you don't have to read them because you have us.
Microsoft Advertising has approximately 35% less competition than Google Ads, meaning clicks are cheaper, and advertisers get more bang for their buck. The average cost-per-click on Bing Ads can be 70% lower than AdWords. A recent study found that, in the automotive industry, CPCs were 32.5% lower on Bing than Google, and in the insurance industry, numbers were 59.2% lower. Of course, you could always choose to advertise on Bing, instead of Google, but we recommend combining them. Doing so only increases your campaign's effectiveness.
Whether you like it or not, Facebook is the foundation of what we call "social media." In fact, Facebook and Google account for 54.1% of all digital ad spending (including Instagram and Youtube, respectively). For that reason, we regard Facebook and Instagram as the number 1 and 2 channels to get the most ROI from your social media ad spend. When polled, more than 40% of marketers named Facebook as the channel that works best, compared with 30% who said Instagram.
Did you know that 90% of Instagram users follow a business? In addition, did you know businesses are responsible for a whopping 1/3 of the most viewed stories? Not only that, but Instagram extends your organic reach beyond Facebook. Nevertheless, to grow your business on Instagram requires more than just posting cool pictures. Success demands an ad strategy that capitalizes on what is working, getting the most saves, likes, comments, etc., while actively targeting your ideal customers and prospects.
Thanks to its massive size, YouTube is a major source of advertising traffic and leads. If you make videos for your business, getting them exposure on YouTube is relatively easy. But to get the most out of each video, you will need to excel at crafting the perfect thumbnail, writing an attention-grabbing title, as well as a compelling description. This goes for your ads on YouTube, too. The video for your ad should also be great, so long as making tons of money is your goal.
TikTok promises to be a very popular place for the foreseeable future. Today's Internet culture is being driven with TikTok's short-form video format, providing 40% higher detail memory than a TV ad, and 29% higher than other digital video formats. Even if you laughed at TikTok before, it's no laughing matter now. When it comes to making huge profits, ignore this fast-rising juggernaut at your peril.
Snapchat is a camera and messaging app that connects people to their friends and world. With Snapchat Ads, you can reach a global audience to drive meaningful results. Reach the Snapchat Generation by interest, behavior, location, and more. Did you know, on average, that 347 million people use Snapchat every day? Or did you know that Snapchat reaches 75% of millennials and Generation Z? In fact, Snapchatters spend over 30 minutes on the platform daily. No matter its size or objectives, your business can use Snapchat Ads to reach your intended audience and achieve your goals.
Pinterest is the only platform where ads are addictive. While "Pinners" use the platform to find what they love, you can use it to grow your business. You can increase awareness for your brand as you grow your reach and get more traffic to view your content. As a result, Pinterest advertisers achieve 2.3 times more efficient cost per conversion than typical social media and a two times higher return on ad spend for retail brands. We can also target your Pinterest ads by demographics, interests, and your customer/lead list, reaching those who've already engaged with your brand.
The preferred social network for business professionals, LinkedIn is the ideal platform to reach B2B prospects so your businesses can scale. Find a one-of-a-kind audience by engaging 60 million decision-makers and 30 million companies. Reach intent-driven members with precise targeting and drive high-quality leads with ad formats that make it easy to engage and convert your ideal customers.
Connected TV / Podcasts
Besides just running YouTube ads, we can place your commercials for television viewers who watch from Internet-connected Smart TVs and streaming platforms (Apple TV, Amazon Prime TV, Google TV, Hulu, etc.). In addition, we connect your brand to over 200 data and inventory partners worldwide, leveraging over four billion audience profiles across 30,000 data publishers to reach your perfect audience on TV or even on the world's most popular podcasts!
Publisher Display Ads
We can run your campaigns across 500+ platforms to reach your prospects, plus we monitor that data to attain a holistic view of your campaign and continually improve. Our retargeting and brand awareness ads make billions of correct choices every day. We use AI to do what even the savviest marketers cannot. Our powerful machine learning makes thousands of predictions per second to attract the right customers to your site and get them buying. Our dedicated experts create and execute personalized growth strategies to help you hit your KPI goals and return consistent revenue.
Multi-Channel Integrated Advertising
Our goal is always to get more sales for your business. Therefore, we customize our strategies around that central aim.
Consider a digital multi-channel integrated approach to shift your investment from traditional offline campaigns to more measurable and accessible online channels. Exploit key seasonal or topical trends and increase demand for your always-on, year-round marketing activities.
You should consider multi-channel to improve outcomes, such as getting more e-commerce transactions and lead generation inquiries, or getting more bookings online and sign-ups for collecting CRM data. The Basics of Integrated Multichannel:Let’s break down what we mean by an integrated multi-channel approach:
To get better results and to increase conversions, it's imperative to repeat your message across multiple channels, while integrating your message to appeal to the the different stages of the user journey.