RUN THE NUMBERS: We predict your ROI by calculating for probabilities and profit.
The first step to every great outreach campaign is calculating your growth potential. Sales is a numbers game. Therefore, when we know your financial goals, profit margin, and average close rate, we can determine the number of prospects needed for outreach. Doing this helps eliminate risk and results in a hyper-profitable campaign.
To achieve unprecedented sales success, we calculate:● The exact steps needed to hit your revenue goals● The capital impact on your equity position if you are an owner in the company● The reasonable expectation for success or failure in your outreach endeavor● Where every KPI (Key Performance Indicator) needs to be, as well as the impact of optimizing those KPIs● The amount of profit you can expect to generate according to conservative metrics for success
LEAD DATA RESEARCH: We research and compile your ideal lead list for outreach.
Our database of more than 700 million B2B contacts worldwide is the foundation for assembling your ideal customer profile. We use this data to create a list of your ideal leads. Over time, the list adapts according to performance indicators to deliver incrementally better results, month after month. We even identify website traffic by the individual to personalize your outreach.
During onboarding, we determine your Ideal Customer Profile (your ICP) to know precisely who you want to book appointments with. We then LOCATE these prospects via a combination of:● Firmographics - i.e. title, industry, seniority, etc.● Technographics - i.e. based on what devices they use.● Intent graph - i.e. based on who is actively searching online for solutions like yours.We invest in the most premium data available and prequalify each lead before prospecting to them.● First, you complete an onboarding form to tell us exactly who you want to reach.● Second, we identify your leads with firmagraphics and go about building our intent pool.● Third, we weigh each contact against your ICP and begin prospecting.
MULTI-CHANNEL OUTREACH: We establish your outbound infrastructure.
Email serves as the backbone for your B2B outreach. Therefore, success means you must stay off backlists and spam boxes. For that reason, we developed our cold email server and warm-up process that practically eliminates the spam problem to achieve high deliverability for your messages.
Before beginning outreach, we ensure the following elements are properly established:
● Burner Domain(s) acquired
● Set-up outbound email with proper forwarding
● Domain warm-up to keep emails out of SPAM
● Properly authorized DMARC, DKIM, and SPF
● Weekly SPAM monitoring
● We provision enterprise grade VPNs
● We authenticate LinkedIn account
PERSONALIZATION: We write custom messages to reach your prospects.
After manually researching each prospect, we employ Artificial Intelligence to help write thousands of personalized messages to introduce you to your audience properly. Campaigns see a 10x improvement in booked appointments when they include personalized first lines. It works by having our AI scan the Internet to gather information about each of your leads, crafting the perfect introductory message.
Our experts will personalize your Email, LinkedIn, and Voicemail messages by writing a tailored first line for each prospect.● Step 1 - You tell us all about your market.● Step 2 - We draft your sales messages.● Step 3 - You review the sales sequence with an opportunity to approve/edit before going live.
EXECUTION: We outline a clear plan for the execution of your outreach process.
Our outbound sales activity begins with laser-targeted precision with every prospect, directing them each along a pre-determined journey, from start to finish. Next, to book meetings, our team will receive and reply to the responses received from your various marketing channels and cold email outreach. Finally, our sales team will personally answer calls to book your appointments.
Optionally: We handle the appointment setting and you only have to close. In this model, our appointment setters handle the prospecting while your closers get the freedom to do what they do best: close deals!Our tightly controlled outreach process generates positive responses and get prospects booked. You’ll always be confident where your next deal will come from, knowing your calendar is always getting filled with new prospects. ● Step 1 - After a brief time to let your email accounts warm, we will execute your multi-channel campaign.● Step 2 - We will merge our personalized first line with your campaign to begin putting together a list of common objections.● Step 3 - After the prospect responds, we continue follow-up, turning responses into booked calls.We handle the responses, chase the leads, and book the calls.All you really have to do is close deals and make more money!
ADVERTISING: We target your prospects on a variety of channels.
We don't stop at email introductions. Not only do we reach out to your prospects by email, but through social media, as well: LinkedIn, Facebook, Instagram, TikTok, Google AdWords, Connected TV, and more! We do this according to your monthly marketing budget to strategically place your message wherever your leads spend time.
With this option, your ad campaigns get linked to your lead list as a Custom Audience file:1. We upload the lead list to all of your social media campaigns, banner networks, AdWords/Bing Search, ConnectedTV/Streaming/Podcasts, and more.2. The ID pixel we place on your website and/or landing page will resolve the identities of your traffic (providing you with each visitor's name, email, physical address, and more). We pipe these prospects to each of your campaigns for immediate retargeting.3. With the physical mailing address of each visitor, we send USPS mailings, such as a postcard, letter, or brochure, etc.
OPTIMIZATION: Always improving.
Tracking is the foundation for campaign optimization. Therefore, we track every metric for that purpose. We regularly calculate your campaign metrics, so you know the value generated by your campaign. Moreover, we conduct new split-testing monthly to optimize your campaign for maximum results. Data always drives our decisions to better position your campaign for constant improvement, month after month.
Lead reports ensure you are getting updated on campaign performance. We optimize every month, for the life of your campaign, so that you are always achieving the best possible results.● We update your lead tracker every day with your prospects' contact information so you always know how well your campaign is performing.● We also track every single reply generated so you will always have access to the leads who responded.● We regularly perform split-tests in every channel, allowing for total optimization to achieve the best possible metrics on your KPIs.As our work continues and the more split tests we run, the more fine-tuned your campaign will grow!
Multi-Channel Integrated Marketing for B2B
Reliable data is the foundation for effective B2B outreach and advertising. When we know your ideal prospects, we can design the right plan to convert them into paying customers.
The objective for B2B marketing outreach is lead generation and bookings. Therefore, we design our strategy around that central aim. We focus our efforts on outbound and direct marketing techniques featuring straightforward messages, cold calling, and LinkedIn connection requests to prospects identified through our initial selection process. There are many available channels you should consider: We primarily build B2B outreach campaigns around the following channels: